At Azasend, we continually strive to align our growth with our Vision is to simplify financial transfers for a more connected future. Today, we are thrilled to introduce a refreshed brand identity that better reflects who we are and the values we uphold.
Why the change?
As Azasend grows, we position ourselves as a trusted gateway for effortless and reliable asset transfers. Whether it's crypto or fiat, we deliver instant, dispute-free services supported by 24/7 assistance. From blockchain to bank and back, Azasend transforms complex financial transactions into accessible and straightforward solutions for all users. Our Mission is to provide secure, instant, and user-friendly A-to-Z services for sending and converting between cryptocurrencies and fiat currencies.
Our refreshed identity reflects our goals to embody simplicity, trustworthiness while keeping up the brand’s youthfulness
Key changes in our brand identity
1. Logo update
The logo has been updated to reflect a more vibrant and contemporary look. Both the logo mark and text now feature a refined design, aligning with the youthful and energetic direction of the brand.
2. Color palette
We’ve introduced a fresh color scheme to reinforce our dynamic energy and reliability:
Blue (#3D5BFE): A symbol of trust, calm, and reliability.
Orange (#F26A00): Representing youthfulness, energy, and action.
3. Typography
The new font Gilroy has been chosen for its clean, sleek, and modern aesthetic, ensuring better readability and a polished look..
4. Illustration style
Our updated illustrations maintain bold black strokes for strength while incorporating a minimalistic design with streamlined details and modern color pairings.
5. Tagline
This rebranding also introduces an updated tagline:
“Send. Receive. Anytime. Anywhere.” This simple yet powerful statement encapsulates the ease and reliability Azasend offers users.
What’s Next?
Starting November 15th 2024, you’ll begin to see the refreshed branding applied across all Azasend materials, including event designs, social media visuals, and app interfaces. Our team is also working to update existing assets to align with this new identity.
As Azasend evolves, we’re committed to maintaining a user-first approach, helping everyone navigate financial transactions with confidence and ease.
Thank you for being part of our journey. We’re excited to share this new chapter with you!